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September 11, 2025
UPDATE
Prepare to find and store the subsequent technology of iPhone, Apple Watch, and AirPods
Clients can pre-order the newest iPhone fashions and all-new equipment starting Friday, and save as much as $1,100 with provider presents
This week, the wait is over. Apple followers can pre-order and improve to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Professional, and iPhone 17 Professional Max beginning Friday, September 12, at 5 a.m. PDT on apple.com and within the Apple Retailer app.
All 4 fashions characteristic the Heart Stage entrance digicam for next-level selfies, 48MP Fusion digicam programs, the latest-generation chips for unimaginable efficiency, and implausible all-day battery life. The attractive new designs are much more sturdy and provide 3x higher scratch resistance due to the Ceramic Defend 2 entrance cowl. Powered by iOS 26 — Apple’s newest software program launch that includes a wonderful new design with Liquid Glass and enhanced Apple Intelligence options — the newest iPhone fashions provide a extra personalised, highly effective, and clever expertise.
On-line and at Apple Retailer areas, Apple Specialists may also help clients uncover and store the proper iPhone mannequin, and get assist selecting from quite a lot of financing choices and provider offers for a seamless improve expertise. Apple additionally presents clients handy residence supply choices or pickup at their native Apple Retailer.
Apple Watch Sequence 11, Apple Watch Extremely 3, Apple Watch SE 3, and AirPods Professional 3 can be found to pre-order in the present day on apple.com and within the Apple Retailer app. Together with the newest iPhone fashions, these new merchandise will probably be stocked in shops worldwide starting Friday, September 19.
Methods to Save at Apple
Upgrading to a brand new iPhone has by no means been simpler or smarter. Clients can get extra out of their buy after they benefit from the Apple Commerce In program, financing choices, and unimaginable provider offers. Plus, iPhone holds its worth higher than some other smartphone, making it much more invaluable when clients commerce of their present or previous machine.
- Apple Commerce In: Apple presents nice methods to avoid wasting and improve to the newest iPhone fashions. With Apple Commerce In, clients can get $200 to $700 in credit after they commerce in iPhone 13 or newer.
- Provider offers straight with Apple: Apple companions with all the main carriers to supply unimaginable offers. This fall, clients can rise up to $1,100 in credit score with choose carriers after they commerce in an iPhone 13 or newer in any situation to place towards the newest technology of iPhone, or as much as $830 in credit score with no trade-in required. Clients can discover all provider presents and activate their new cellphone with AT&T, Increase Cellular, T-Cellular, and Verizon — all straight at Apple.
- Perks of Apple Card: When clients pay with Apple Card, they’ll get 3 % Every day Money again on their buy, all up entrance. And after they select Apple Card Month-to-month Installments at checkout, they’ll pay month-to-month with 0 % APR.1
Meet the All-New Lineups
iPhone 17 is filled with options customers will get pleasure from day by day, together with a much bigger and brighter show with ProMotion as much as 120Hz, all-day battery life with sooner charging, a implausible 48MP Twin Fusion digicam system, and the Heart Stage entrance digicam. The all-new iPhone Air options an extremely skinny and light-weight design that’s extra sturdy than any earlier mannequin, with professional efficiency, superior digicam programs on the back and front, and implausible all-day battery life. With an all-new unibody design optimized for efficiency and powered by A19 Professional, iPhone 17 Professional and iPhone 17 Professional Max are essentially the most highly effective Professional fashions ever made, delivering the all time efficiency, digicam programs, and battery life in an iPhone.
Apple Watch options an all-new lineup, bringing highly effective new options to the world’s hottest watch. Apple Watch Sequence 11 is the final word well being and health companion, that includes new insights together with hypertension notifications and sleep rating, plus as much as 24 hours of battery life to final all through the day and night time.2 Apple Watch SE 3 brings a large replace in efficiency and options — akin to wrist temperature sensing, an All the time-On show, and extra — at an unimaginable worth. Apple Watch Extremely 3 brings satellite tv for pc communications like built-in Emergency SOS by way of satellite tv for pc, Messages by way of satellite tv for pc, and site sharing by way of satellite tv for pc. The last word sports activities and journey watch, Apple Watch Extremely 3 presents as much as 42 hours of battery life and the most important show ever in an Apple Watch.
AirPods Professional 3 ship unbelievable sound high quality and the world’s greatest in-ear Energetic Noise Cancellation (ANC) — eradicating as much as 4x extra noise than the unique AirPods Professional. Reside Translation additionally involves AirPods, making face-to-face conversations simpler by serving to customers join even when they don’t converse the identical language. The up to date design helps AirPods Professional 3 match even higher and gives larger in-ear stability throughout actions like operating, HIIT, yoga, and extra. For the primary time, customers can make the most of AirPods Professional 3 to measure coronary heart charge throughout exercises and observe over 50 exercise sorts with the brand new expertise within the Health app on iPhone.
Get Able to Improve with Apple
From now till 9 p.m. PDT this night, clients can get a leap on pre-ordering the latest-generation iPhone by selecting their desired mannequin, equipment, provider, fee methodology — which incorporates pre-approval for financing — and trade-in possibility if eligible. As soon as their procuring bag is saved, clients will solely be one click on away when pre-order opens tomorrow morning.
By procuring straight with Apple, clients can get pleasure from personalised assist from Apple Specialists, uncover new trade-in presents and provider offers, and study all of the methods to get extra out of their gadgets with free Right this moment at Apple classes. Apple is providing a brand new and up to date vary of classes, together with “Suggestions: What’s New on iOS 26” and “Say Good day to iPhone 17,” providing extra methods to study and get essentially the most out of the newest Apple merchandise.
Stunning New Equipment
Apple is introducing lovely new equipment to enrich every new iPhone mannequin. The slim and light-weight iPhone Air Bumper completely frames iPhone Air for added edge safety, the iPhone Air Case with MagSafe has an ultra-thin translucent design, and an all-new iPhone Air MagSafe Battery seamlessly attaches to the again of the machine, shortly charging iPhone Air when the battery is low, or maximizing battery life when linked all through the day. Along with the Clear Case with MagSafe, a Silicone Case with MagSafe will probably be out there for iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max in beautiful new colours. A brand new TechWoven Case is ideal for purchasers searching for iPhone 17 Professional and iPhone 17 Professional Max, that includes a brand new technical-woven cloth with a protecting coating that gives resistance to scratches and stains. When paired with choose Apple circumstances, customers can put on the newest iPhone fashions arms free with an all-new Crossbody Strap.3
This fall, the Apple Watch band lineup incorporates a new palette of colours, and a brand new assortment of bands for Apple Watch Extremely 3 features a Path Loop design with reflective yarn alongside the perimeters. As well as, the Nike Sport Band and Nike Sport Loop characteristic a brand new set of colours.
The Apple Watch Hermès assortment consists of the brand new Faubourg Social gathering knit band, a brand new elegant slender Grand H metallic hyperlink band, two new colours for the En Mer band, and a brand new Scub’H Diving band.
- Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is on the market at apple.com/apple-card/monthly-installments.
- Hypertension notifications are at present below FDA overview and anticipated to be cleared this month, with availability on Apple Watch Sequence 9 and later, and Apple Watch Extremely 2 and later. The characteristic shouldn’t be meant to be used by folks below 22 years previous, those that have been beforehand recognized with hypertension, or throughout being pregnant.
- The Crossbody Strap is suitable with the the iPhone 17 Silicone Case with MagSafe, iPhone 17 Professional Silicone Case with MagSafe, iPhone 17 Professional Max Silicone Case with MagSafe, iPhone Air Case with MagSafe, and iPhone Air Bumper.
Press Contacts
Apple Media Helpline
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