Meta is reportedly planning to launch a standalone app for its AI assistant, Meta AI, in an effort to compete immediately with OpenAI’s ChatGPT and the Chinese language chatbot DeepSeek. Presently, Meta AI is built-in throughout the corporate’s platforms, together with Fb, Instagram, Messenger, Threads, and WhatsApp. Nevertheless, a devoted app would enable customers to entry the AI while not having to have interaction with Meta’s social media providers.
In line with sources cited by CNBC, this transfer aligns with Meta’s broader technique of constructing its AI extra broadly accessible. ChatGPT and DeepSeek already provide standalone purposes, making interactions extra seamless and handy for customers. By introducing an unbiased Meta AI app, the corporate goals to draw people who’re serious about AI-powered chat however could not use Meta’s different merchandise.
This technique is just like what Meta has achieved with Instagram’s Reels, which was separated from the primary app to raised interact customers preferring short-form movies. The anticipated launch of the Meta AI app is about for the second quarter of 2025, that means it could possibly be accessible between April and June.
The standalone app is prone to embody the identical AI-driven options already accessible inside Meta’s current platforms. Nevertheless, trade analysts imagine that this launch might additionally pave the best way for a paid subscription mannequin for Meta AI sooner or later. By providing premium options or an ad-free expertise, Meta might discover new income streams within the aggressive AI chatbot market.
As of now, Meta has not formally confirmed these plans or offered additional particulars in regards to the potential app. Nevertheless, if launched, it will symbolize a big step within the firm’s AI enlargement technique, positioning Meta AI as a direct rival to different main chatbot platforms.
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