In an obvious effort to get tanned meatheads enthusiastic about merchandise that had been invented by a bunch of pasty-faced nerds, Meta is teaming up with sporty sun shades agency Oakley to make a brand new breed of sensible glasses.
Bloomberg reported Tuesday that the 2 corporations had teamed up on a sensible glasses partnership. The glasses will likely be marketed to athletes, in accordance with the report. Citing “folks with information of the matter,” the information outlet lays out among the methods through which Meta plans to diversify its sensible glasses product base within the coming years:
…First, the corporate is planning to introduce its present Ray-Ban glasses to new markets. Second, Meta is broadening its sensible glasses know-how to different trend manufacturers owned by accomplice Luxottica Group SA. That features a new model — dubbed “Supernova 2” — that’s based mostly on Oakley’s Sphaera glasses. This mannequin, which shifts the digicam to the middle of the glasses body, will likely be aimed toward cyclists and different athletes.
What may enable you to journey a motorcycle higher than a pair of sun shades that take photos and area telephone calls? Whereas particulars about how such glasses would truly perform are at present slim, the entire thought appears considerably ridiculous. Bloomberg notes that although Meta’s glasses don’t at present present a real AR expertise, that is one thing that the corporate is working time beyond regulation to attain. A more recent mannequin is at present being developed that may “embody a show on the underside portion of the fitting lens that initiatives info right into a person’s area of view,” Bloomberg writes. Customers will be capable to “run easy software program apps, view notifications, and see images taken by the machine,” it provides. Proper, as a result of that’ll actually enable you to journey a motorcycle.
God is aware of why Zuck needs to make this stuff occur so badly however clearly it’s the method of the longer term. Meta has already had an affordable quantity of success within the sensible glasses market by way of its partnership with Ray-Ban. Now, because it seeks to develop its viewers, it is sensible that the corporate is making an attempt to achieve completely different segments of the general public. I assume as lengthy he’s sucking as much as Trump, he in all probability thinks he ought to suck as much as Trump’s base too (which is to say, cops).
Bloomberg notes that Meta’s push into the sensible glasses market may additionally be a method for the corporate to seek out helpful purposes for the opposite product line it has spent years growing: metaverse stuff and its digital actuality software program, which it has spent metric fucktons of cash growing. Since full-blown goggles and headsets haven’t labored out so properly, the following neatest thing is to transform everyone’s sunnies into little metaverse conduits.
