China’s annual Singles Day procuring pageant has once more seen Apple’s iPhone gross sales decline 12 months over 12 months.
Singles dDay used to repeatedly see record-breaking gross sales for the iPhone, with one vendor promoting 156 million of the iPhone 13 within the first two seconds of its sale in 2021. With elevated competitors from native manufacturers, Apple had a disappointing 2023 with a 4% decline in gross sales 12 months over 12 months.
Now in keeping with Counterpoint Analysis, it is fared even worse for the 2024 Singles Day pageant. Whereas not itemizing a selected determine, Counterpoint claims that Apple “declined YoY by double-digit percentages.”
Which means Apple’s gross sales slumped a minimum of twice as a lot as they did for the earlier 12 months. That is regardless of Apple heading in to the two-week procuring season with a fairly uncommon low cost on the iPhone 16 vary.
Counterpoint additionally doesn’t give any indication of precise gross sales, it solely describes share good points or reductions. Reportedly, Apple and HONOR each noticed declines of 10% or extra in comparison with 2023, and Huawei grew by 7%.
One motive for Apple’s decline is what Counterpoint describes as “an abnormally excessive variety of competitor flagships” that had been launched simply forward, and even throughout, the pageant.
Nonetheless, in keeping with Reuters, Apple was one in all 45 manufacturers that bought over $138 million at China’s largest reseller, the Alibaba Group. Alibaba additionally claimed that the 2024 Singles Day noticed “strong development” in gross sales, and even a “report quantity” of customers.
The decline for Apple does, although, come as total smartphone gross sales additionally dropped for Singles Day.
