Apple companies had a “record-breaking 12 months,” in line with a weblog submit by senior vice chairman Eddy Cue.
In 2025, Apple had 850 million common weekly App Retailer customers (up from 813 million in 2024), over $100 billion in Apple Pay service provider gross sales, and a 36% improve in month-to-month Apple TV engagement.
Apple Music additionally had its finest 12 months ever for listenership and new subscriber progress, which is spectacular amid Spotify’s longstanding dominance of the market.
Apple has much less incessantly disclosed figures about App Retailer payouts over the past a number of years, however the firm shared that it has now paid $550 billion to builders since its launch in 2008. This means vital progress, as Apple final reported that as of 2021, it had paid out $260 billion to builders, up from the $200 billion it reported in 2020.
The App Retailer usually takes a 30% fee from in-app purchases, although it affords small companies (builders making underneath $1 million yearly) a diminished 15% payment. This part of Apple’s enterprise has been the goal of heavy regulatory scrutiny, with worldwide courts investigating it for monopolistic practices.
Apple Music and Apple TV are rising
Apple’s leisure merchandise are making strides, too. Apple TV eclipsed all prior viewership data in December 2025, the corporate says, and Apple Music achieved report highs in listenership and new subscribers.
Apple TV’s progress comes alongside the debut of recent hits like “Pluribus” and “The Studio,” in addition to ongoing successes like “Severance.” Apple TV additionally struck main streaming offers with Main League Soccer and Method 1. “F1,” Apple TV’s film in regards to the sport, grew to become Apple Studios’ highest-grossing movie but, in addition to the highest-grossing movie of star Brad Pitt’s profession.
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Apple credit its karaoke-like “Sing” characteristic, partnerships with firms like GM and Chase, and different new developments for its progress. It notes that Shazam generated over 1 billion recognitions per 30 days, which might have funneled progress into its Music service.
Nevertheless it’s additionally potential that Apple benefited from controversy round Spotify CEO Daniel Ek’s enterprise ventures.
Ek’s funding agency led a €600 million funding in European protection tech firm Helsing, which makes AI-powered army software program and strike drones. Artists like Xiu Xiu, Sylvan Esso, King Gizzard & the Lizard Wizard, Deerhoof, and others eliminated their catalogs from Spotify in protest.
Spotify has confronted different controversies over the past a number of years, from its platforming of COVID-19 misinformation by way of Joe Rogan’s podcast (previously a Spotify unique) to its artist payout metrics.
Then again, Apple Music might be rising as a result of it’s merely making a product that’s higher fitted to some listeners (I wrote about my determination to modify from Spotify to Apple Music as I grew to become more and more suffocated by algorithmic suggestions).
It is also a monetary determination amid unsure financial occasions — Apple Music lures new subscribers with its three-month free supply, which comes alongside the acquisition of most new Apple gadgets.
