Apple is seeking to proceed its gross sales momentum in China with a limited-time low cost marketing campaign celebrating the Lunar New Yr. Listed here are the main points.
Low cost quantities range by product and configuration
Apple is gearing as much as provide as much as 1,000 yuan (roughly $143) off in choose merchandise throughout a four-day gross sales occasion subsequent week, from January 24 to 27.
As Apple explains on its Chinese language web site, eligible gadgets embody:
- iPhone 16 / 16 Plus / 16e
- Macs (MacBook Air M4, MacBook Professional M4/M5, Mac mini, iMac)
- iPads (Professional M5, Air M3, iPad A16, iPad mini A17 Professional)
- Apple Watch (Extremely 3, Collection 11, SE 3)
- AirPods (4, 4 ANC, Max)
- Apple Pencil Professional
The promotion superb print states that the reductions will apply solely when utilizing choose fee strategies, together with Alipay, WeChat Pay, and sure Chinese language financial institution playing cards.
Apple additionally says there’s a restrict of two discounted models per product class per buyer, that portions are restricted in retail shops, and that the promotion can’t be mixed with different reductions (together with enterprise, worker, or schooling reductions).
There’s, nonetheless, one exception. Chinese language customers will get to commerce in eligible gadgets by Apple’s Commerce In program.
This limited-time promotion comes as Apple rides renewed iPhone momentum in China, after shipments jumped 28% within the closing quarter of 2025, pushed by the success of the iPhone 17 line.
Regardless of the iPhone 17 line not being part of the promotion, the marketing campaign displays Apple’s broader push to take care of gross sales momentum throughout different product classes within the nation.
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