In a new report revealed at In search of Alpha, Morgan Stanley shared the outcomes of its current survey of three,300 US iPhone homeowners. The topic? Apple Intelligence. And in a shock, customers are discovering the iPhone’s AI options extra helpful than the agency anticipated.
Morgan Stanley’s new survey exhibits Apple Intelligence exceeding expectations
Chris Ciaccia writes at In search of Alpha:
Woodring mentioned practically 80% of all eligible U.S. iPhone homeowners have downloaded and engaged with Apple Intelligence over the previous six months. Many have described it as straightforward to make use of, modern or one thing that improves their person expertise. As such, practically 42% of respondents mentioned it’s extraordinarily or crucial for his or her subsequent iPhone to have Apple Intelligence; and 54% of respondents who’re prone to improve within the subsequent 12 months mentioned it’s extraordinarily or crucial for his or her subsequent iPhone to have Apple Intelligence.
The survey additionally confirmed that on common, U.S. customers would pay as much as $9.11 monthly for limitless Apple Intelligence entry, up 11% from the September 2024 survey.
All of this quantities, per the report, to “stronger-than-expected shopper notion for Apple Intelligence”.
What’s left unsaid is how precisely these survey responses evaluate to the sort of suggestions Morgan Stanley anticipated. That’s an vital knowledge level that’s lacking.
Nonetheless, at a time when Apple Intelligence tales are likely to give attention to Apple’s struggles, equivalent to with delayed Siri upgrades, this survey gives a useful further perspective.
9to5Mac’s Take
Should you’re tuned into the newest tech information, you’ll know that Apple is usually seen as ‘behind’ its AI competitors.
To the common iPhone person although, utilizing Genmoji, notification summaries, or new Photographs options could also be their first time ever encountering AI. These customers might not have something to check Apple Intelligence in opposition to.
In that context, maybe Apple’s sluggish AI begin isn’t as large an issue as some assume. Notably if iOS 19 is ready to convey the delayed Siri options and different new upgrades, Apple might simply begin being perceived—at the very least by the common person—as a frontrunner in AI.
What are your takeaways from this Apple Intelligence survey? Tell us within the feedback.
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