Abstract
- A brand new report from Counterpoint means that Google’s Pixel handsets are performing nicely within the high-end smartphone market.
- In line with the report, Pixel gross sales spiked 105% year-over-year (YoY).
- These gross sales figures bode nicely for the way forward for Pixel, however now’s not the time for Google to begin dragging its toes.
A brand new report from Counterpoint Analysis finds that throughout the international high-end smartphone market, Google’s Pixel model is on the upswing. In line with the report, which was printed September 8, a year-over-year (YoY) change of 105% has afforded Pixel the brand new distinction of quickest rising premium smartphone model in your entire world (by way of 9to5Google).
Google broke into the highest 5 premium smartphone manufacturers after 5 years. Its gross sales doubled YoY, pushed by robust efficiency of the Pixel 9 sequence, growth into newer markets and extra aggressive advertising and marketing efforts. Google has been specializing in differentiating its Pixel sequence by positioning it as AI-first gadgets with a clear software program expertise, reasonably than merely emphasizing {hardware} specs. Client confidence in Pixel gadgets is rising,” writes Counterpoint.
Earlier experiences have urged that Google’s Pixel 9 sequence was a relative hit final 12 months, and that the Pixel model has overtaken TCL in US market share as of the second quarter of this 12 months. On the time of writing, Pixel is positioned at fourth place total within the US market, based on Canalys / Omdia findings.
Most just lately, Google launched its next-generation Pixel 10 sequence of smartphones at a {hardware} occasion on August 20. These Pixel 10 fashions construct upon the foundations of the Pixel 9, whereas enhancing on processor efficiency, including in Qi2 wi-fi charging magnets, and ushering within the firm’s Materials 3 Expressive software program period.
The Pixel model is on the upswing
If at first you do not succeed, attempt, attempt once more
Google has been attempting to crack into the high-end smartphone marketplace for the higher a part of 20 years. Going way back to the HTC / T-Cellular G1 in 2008, Google has been pushing to make Android telephones a viable different to the iPhone within the public creativeness.
After a number of years of partnering with authentic gear producers (OEMs) by way of its Nexus program, Google launched its first in-house Pixel smartphone in 2016. 2021 marked one more milestone for the corporate, with its Pixel 6 sequence delivery with a customized Tensor processor and a brand new, much more opinionated exterior design language.
…it was Google’s dedication to the Pixel smartphone venture as a complete that ensured longer-term success and viability.
A heavy-handed method of large promoting and beneficiant software program perks like free cloud storage and Gemini Professional have little question performed a job in taking the Pixel’s gross sales numbers in an upward path. Nonetheless, these elements alone weren’t sufficient to popularize early Pixel fashions; in my estimation, it was Google’s dedication to the Pixel smartphone venture as a complete that ensured longer-term success and viability.
The Pixel line is a net-positive for Android at giant
I would like to see Google double down on Pixel-branded tablets and PCs
It is nice to see Pixel smartphones proceed to develop in business prominence, notably throughout the North America market. The Apple iPhone and Samsung Galaxy duopoly has been completely exhausted, and, frankly, I welcome any and all competitors within the home cellular area.
Google might have simply as nicely given up on its Pixel telephone ambitions after simply a few {hardware} generations, which might’ve secured its destiny throughout the notorious Google Graveyard. Fortunately, the corporate did not lose religion. Relatively than pulling a Microsoft and knocking the wind out of its product earlier than giving it an opportunity to mature, Google has been steadily iterating on Pixel, and ten generations later, the work is paying off.
Subsequent, I would like to see Google carry a few of this similar vitality to full-sized computer systems.
Subsequent, I would like to see Google carry a few of this similar vitality to full-sized computer systems. The corporate has a rocky previous in the case of Pixel tablets and Chromebooks, but when it may well decide to a longer-term imaginative and prescient (maybe one which incorporates a full-blown Android-based PC), I believe it’d have the ability to give different PC makers a real run for his or her cash.
