Meta-owned Instagram is copying yet one more function from TikTok. This time, it’s the flexibility for customers to play a reel at 2x pace by lengthy urgent on the precise or left aspect of their display screen.
When TikTok first launched, movies might solely be 15-seconds lengthy. Because the years handed and TikTok rose in reputation, the social community rolled out assist for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as that they had been skilled to eat content material extra rapidly.
Instagram Reels additionally began off by solely permitting customers to publish movies as much as 15-seconds in size. Right now, customers can share movies which might be as much as 3-minutes lengthy. Like TikTok, Instagram needs to present customers to the choice to look at extra content material rapidly with the brand new fast-forward choice.
The power to fast-forward a video will increase the probabilities of a viewer really making to the top of longer video, particularly for the reason that concept behind reels is to supply customers fast, bite-sized items of leisure. This may be attributed to issues that the rise of short-form video content material could also be negatively impacting our consideration spans and talent to deal with longer-form content material.
On condition that Instagram reels itself is a direct clone of TikTok, it’s not shocking that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has finished so both, as its Remix function is a duplicate of TikTok’s Duet instrument.
