Bravo is creating unscripted microdramas for the Peacock app

It’s about time that the microdrama development has gone mainstream.

As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock introduced on Monday that’s launching two unscripted Bravo microdramas, which can stream on its app. These are vertical video collection, with episodes round 60 to 90 seconds, are designed for a fast, TikTok-like viewing expertise.

“Salon Confessionals with Madison LeCroy” will function the “Southern Appeal” star as she offers her purchasers a makeover whereas they inform her their most dramatic tales. “Campus Confidential: Miami” spotlights a bunch of school college students together with Georgia Homosexual, daughter of Heather Homosexual from “The Actual Housewives of Salt Lake Metropolis.”

In keeping with Peacock, this marks the primary time {that a} main U.S. streaming platform has produced microdramas — and it was sure to occur.

First popularized in China, microdrama apps are poised to have a breakout 12 months within the U.S. app market. In keeping with the app intelligence agency Appfigures, ReelShort reached roughly $1.2 billion in gross client spending in 2025, up 119% from 2024; one other main app, DramaBox, made $276 million in gross client spending final 12 months, greater than doubling its 2024 numbers.

Earlier this 12 months, TikTok launched a standalone microdrama app referred to as PineDrama. One other microdrama app run by Hollywood veterans referred to as GammaTime raised $14 million in funding, together with angel checks from Alexis Ohanian, Kris Jenner, and Kim Kardashian.

Lots of the current microdrama apps, nevertheless, are placing out exhibits which can be — how can we put it properly? — horrible. These items makes “Riverdale” appear to be a extremely mental, status HBO present. We’re not speaking about “dangerous TV” as in, the way you may really feel barely sheepish about your “Actual Housewives” obsession. We’re speaking a couple of formulaic content material machine that generates 1000’s of exhibits a couple of poor, nerdy lady who will get bullied, however when she will get pushed to the bottom, her glasses fall off, and a few billionaire (who’s probably a werewolf) realizes she’s fairly (or, his werewolf mate) and falls in love along with her.

And but, folks can not seem to get sufficient and subscribe to observe these addictive microdramas, paying $20 per week in some instances to seek out out what occurs subsequent after some loopy cliffhanger.

This collaboration between Peacock and Bravo might show intelligent, although. These two exhibits have built-in audiences made up of Bravo fanatics, who’re already going to the Peacock app to observe established collection they love, like “Vanderpump Guidelines.” Peacock is betting that whereas they’re already on the app, they will be enticed to observe a minute-long video of Madison LeCroy giving somebody a makeover whereas they spill the tea.