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Wednesday, June 18, 2025

Buyer highlight: Personify Well being’s considerate strategy to AI adoption


This weblog is a contribution from our buyer, Personify Well being, the primary customized well being platform firm. Find out how their group reduces AI mannequin growth time by 82% for customized healthcare.

Personify Well being is a worldwide firm empowering various and distinctive companies — and various and distinctive individuals — to interact extra deeply in well being at a decrease value. We’ve introduced collectively well being plan administration, holistic wellbeing, and complete navigation options to create the business’s first and solely customized well being platform.

We’re bridging the hole between the large potential of AI and the necessity for smarter healthcare. Our AI-powered platform helps our 19 million members throughout 190+ international locations to proactively handle their well being with extremely customized suggestions and content material that spans psychological well being, diet, sleep, motion, train steering, and extra.

To realize personalization at this degree and drive effectivity all through the corporate, we’re accelerating AI adoption with greater than 15 predictive and generative AI initiatives at the moment underway. DataRobot has been important for bettering the effectivity and effectiveness of our professional group of information scientists, engineers, and knowledge analysts. 

Why accuracy and governance are important for AI in healthcare

Personify Well being has one of the best and brightest knowledge scientists, engineers, and analysts on our group. However to ensure that them to do their finest work, they wanted a toolset that would cut back day by day complications like software overload, clunky workflows, and duplicative work. As CTO, I would like my individuals centered on delivering outcomes, not managing dangerous processes.

I’m a powerful believer in eliminating silos throughout the group. Our engineers, knowledge scientists, and analysts should come collectively on one platform to scale our growth cycles and productiveness features. However we have to be considerate with every resolution, notably as healthcare is a extremely regulated subject with quite a few moral issues.  

We have to mix AI with human experience for an in depth private contact alongside your complete buyer journey. Our members belief us to information their well being and wellbeing via suggestions offered by superior predictive analytics, whereas our well being coaches depend on generative AI co-pilots to make them more practical companions to our neighborhood members. 

Internally, we additionally use generative AI to drive productiveness with helper bots for various enterprise features. Belief in every of those AI functions is totally important for us to do our jobs and help our member neighborhood in persevering with to enhance their well being.

Predictive fashions are important to the customized expertise we offer on our platform. To tell Personify’s predictions, we take into account a dataset that encompasses roughly 275 million individuals with 700 options. We have to practice fashions on always altering knowledge — at scale — throughout a whole bunch of fashions multiplied by thousands and thousands of members.

DataRobot permits our group to coach a number of fashions concurrently and examine outputs for the best doable accuracy. Their end-to-end platform means now we have the instruments to shortly ship outcomes our prospects can belief. 

Supporting Personify’s mannequin duty normals

Centralized tooling additional helps our dedication to social and mannequin duty with the fitting infusion of ethics, privateness, and governance. At Personify, right here’s how we’re taking a considerate strategy to AI adoption and use throughout the corporate:

A steering board

An AI government steering board oversees all initiatives to assist information our choices on the management degree.

Analysis and growth

An R&D group researches and builds the inspiration for our generative AI-based frameworks to be used circumstances in operations, industrial advertising, and content material technology.

Governance group 

AI coverage governance is important in how we work with knowledge. Our AI insurance policies propagate to our 70+ sponsors on the platform so everybody understands how we shield knowledge. Our governance group guides AI insurance policies with enter from our authorized counsel. 

Privateness and bias mitigation

We work with anonymized knowledge units, which hold member knowledge non-public. On the similar time, it eliminates the opportunity of bias in our fashions

A unifying platform

To scale back silos and speed up mannequin time, we selected DataRobot to deliver all our groups and predictive fashions in a single place. We’ve been capable of rip aside these silos throughout the group, which is prime to our success.

The platform unifies our AI analytics throughout groups, applied sciences, and knowledge sources, and speeds our time to manufacturing. As a substitute of taking three weeks to get a suitable mannequin, we are able to do it in 21 hours and create a number of fashions in parallel.

DataRobot additionally helps our governance framework with important explainability. Having visibility behind fashions helps us shortly perceive, select, and acquire acceptance of the fitting fashions. 

Constructing momentum for generative AI in customized healthcare

Wanting forward, generative AI will turn out to be a higher a part of how we allow our group. With the inspiration we’ve already in-built DataRobot throughout predictive AI and generative AI fashions, I’m excited for Personify Well being’s future. 

We’re already unifying all of our generative and predictive AI fashions inside DataRobot to additional enhance how we handle and monitor them to drive significant outcomes for the enterprise and our members. This platform is core to a lot of our goals as we proceed to guide the way forward for AI in healthcare.

For instance, we foresee having our personal AI conversational hub on the backend that plugs into all our merchandise to reply questions for even higher responsiveness.

We’ve additionally been experimenting with DataRobot Software Templates, which can give us repeatable use-case logic that the group can adapt for particular enterprise issues. This solves a big headache for our group and can allow us to transfer at an excellent quicker tempo.

Collectively, Personify Well being is empowering customers with smarter suggestions which might be held to the best moral and authorized requirements. DataRobot makes it a lot simpler to construct and handle AI fashions, which suggests my group can give attention to delivering higher well being and wellbeing suggestions to our prospects. 

Try Personify Well being’s buyer highlight to study extra about how they decreased AI mannequin growth time by 82%.

In regards to the creator

Amit Jain

Chief Expertise Officer

As Chief Expertise Officer at Personify Well being, Amit Jain attracts on greater than 20 years of experience in SaaS engineering management, cloud structure, knowledge science, and machine studying to create and execute a imaginative and prescient that impacts thousands and thousands of individuals globally.


Meet Amit Jain

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