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January 26, 2026
UPDATE
Apple introduces new :br(l)::br(xl):AirTag with expanded :br(l)::br(xl):connectivity vary :br(l)::br(xl):and improved findability
The subsequent technology of AirTag — the bestselling merchandise finder — is even simpler to find with extra highly effective Precision Discovering, a longer Bluetooth vary, and a louder speaker
Apple in the present day unveiled the brand new AirTag, a robust accent that helps customers hold monitor of and discover the objects that matter most with Apple’s Discover My app — now with an expanded discovering vary and a louder speaker. Powered by the power of the Discover My community, AirTag permits customers to maintain tabs on their belongings each single day. Because the launch of AirTag in 2021, customers from around the globe have shared tales of being reunited with misplaced baggage, keys, bicycles, baggage, and extra. With the assistance of AirTag positioned inside an instrument case, a musician was capable of find their misplaced instrument and carry out that night, whereas one other consumer was capable of finding misplaced baggage that contained a lifesaving medicine. AirTag is designed completely for monitoring objects and gives industry-leading protections towards undesirable monitoring. It’s obtainable in the present day for a similar worth as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalised engraving obtainable on apple.com and the Apple Retailer app.
Enhanced Vary and Findability
Apple’s second-generation Extremely Wideband chip — the identical chip discovered within the iPhone 17 lineup, iPhone Air, Apple Watch Extremely 3, and Apple Watch Sequence 11 — powers the brand new AirTag, making it simpler to find than ever earlier than. Utilizing haptic, visible, and audio suggestions, Precision Discovering guides customers to their misplaced objects from as much as 50 p.c farther away than the earlier technology.1 And an upgraded Bluetooth chip expands the vary at which objects may be positioned. For the primary time, customers can use Precision Discovering on Apple Watch Sequence 9 or later, or Apple Watch Extremely 2 or later, to search out their AirTag, bringing a robust expertise to the wrist.
With its up to date inside design, the brand new AirTag is 50 p.c louder than the earlier technology, enabling customers to listen to their AirTag from as much as 2x farther than earlier than. Paired with its enhanced Precision Discovering capabilities and distinctive new chime, AirTag now makes it simpler for customers to search out their necessary objects, comparable to keys hidden deep in between sofa cushions or a pockets as they head out the door.
The Discover My Community and Share Merchandise Location
Discover My makes it straightforward to find AirTag, Apple gadgets, and suitable third-party gadgets, in addition to sustain with family and friends, all whereas defending consumer privateness. If AirTag is out of vary of its paired iPhone, the Discover My community might help monitor it down. The Discover My community is a crowdsourced community of Apple gadgets that use Bluetooth expertise to detect the situation of an adjunct or machine, and report their approximate location again to the proprietor.
The brand new AirTag integrates seamlessly with Share Merchandise Location, an iOS characteristic designed to assist customers get well a misplaced merchandise by quickly and securely sharing its location with trusted third events, comparable to airways, to allow them to help in recovering delayed baggage or different misplaced objects. Apple has partnered instantly with greater than 50 airways to privately and securely settle for Share Merchandise Location hyperlinks.
With Share Merchandise Location, customers can share the situation of a misplaced merchandise with a collaborating airline’s customer support crew. In line with SITA, a number one IT supplier for airways, carriers report that utilizing Share Merchandise Location has lowered baggage delays by 26 p.c and lowered incidences of “actually misplaced” or unrecoverable baggage by 90 p.c. Entry is granted solely to approved personnel by way of safe Apple Account or accomplice authentication. The shared location shall be disabled as quickly as a consumer is reunited with their merchandise, may be stopped by the proprietor at any time, and can mechanically expire after seven days.
Business-Main Safety Options
The brand new AirTag is designed from the bottom as much as hold location information non-public and safe. AirTag doesn’t bodily retailer location information or historical past on machine, and end-to-end encryption protects all communication with the Discover My community, guaranteeing that solely the proprietor of a tool can entry its location information. Nobody, together with Apple, is aware of the id or location of any machine that helped discover it. Designed completely for monitoring objects, and never folks or pets, the brand new AirTag incorporates a collection of industry-first protections towards undesirable monitoring, together with cross-platform alerts and distinctive Bluetooth identifiers that change incessantly.
Environmental Accountability and Accent Compatibility
Apple 2030 is the corporate’s bold plan to be carbon impartial throughout its whole footprint by the tip of this decade by decreasing product emissions from their three greatest sources: supplies, electrical energy, and transportation. The brand new AirTag is designed with the surroundings in thoughts, with 85 p.c recycled plastic within the enclosure, 100% recycled uncommon earth components in all magnets, and 100% recycled gold plating in all Apple-designed printed circuit boards. The paper packaging is 100% fiber-based and may be simply recycled. Sustaining the identical kind issue as the unique, the brand new AirTag is suitable with all current AirTag equipment, together with the FineWoven Key Ring, which is comprised of 68 p.c recycled content material and obtainable in 5 stunning colours.
Pricing and Availability
- The brand new AirTag is obtainable to order on apple.com and within the Apple Retailer app in the present day, and shall be obtainable at Apple Retailer areas later this week. The brand new AirTag will even be obtainable at Apple Licensed Resellers.
- Prospects can add a personalised engraving to the brand new AirTag without spending a dime throughout checkout on apple.com and the Apple Retailer app.
- AirTag is obtainable in one- and four-packs for $29 (U.S.) and $99 (U.S.), respectively.
- The Apple-designed AirTag FineWoven Key Ring is obtainable in fox orange, midnight purple, navy, moss, and black for $35 (U.S.).2
- The brand new AirTag requires a suitable iPhone with iOS 26 or later, or iPad with iPadOS 26 or later. Prospects should have an Apple Account and be signed into their iCloud account. Sure options require Discover My to be enabled in iCloud settings.
- Precision Discovering on Apple Watch requires Apple Watch Sequence 9 or later, or Apple Watch Extremely 2 or later, with watchOS 26.2.1.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Precision Discovering just isn’t obtainable in nations and areas the place Extremely Wideband expertise is restricted. For extra info, go to apple.com/uwb.
- AirTag equipment, together with the AirTag FineWoven Key Ring, are offered individually.
Press Contacts
Stephanie Ng
Apple
Alex Kirschner
Apple
Apple Media Helpline
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